They wanted heavy illustrations for this brand. Any new scents will all be drawn in same style for cohesive branding.
Clean but playful, and incorporating curves to maintain that femininity. Went with a hand lettered font to bring a sense of fun and personality.
Dotted Door Paper Company: A timeless, Whimsy stationery Company
For the Dotted Door Paper Company, the goal was to create a brand identity that captures a whimsical, timeless, soft, inviting, and effortless feeling to its customers. We went with soft natural colors to try and accompllish that.
The identity should resonate with individuals who value both functionality and beauty in their stationery products. The company offers a curated selection of paper supplies, including notebooks, journals, scrapbooking materials, pens, highlighters, and stationery products.
The brand’s essence lies in providing products that inspire creativity, organization, and the joy of writing, doodling, or crafting.
Full Branding Suite
Collateral
Floral White
Main neutral
Light, clean, and fresh
Moss
Main Accent
Whimsical & natural
Wine
Main Accent
Confident & sophisticated
Cambridge Blue
Secondary/Complimentary
Bright & healing
Sand
Secondary Neutral
Natural
Midnight Rain
Dark Complimentary
Timeless
Old Rose
Secondary/Complimentary
Inviting & happy
Sage
Secondary/Complimentary
Soft & natural
Main neutral
Light, clean, and fresh
Floral White
Main Accent
Confident & sophisticated
Wine
Secondary/Complimentary
Soft & natural
Sage
Secondary/Complimentary
Inviting & happy
Old Rose
Main Accent
Whimsical & natural
Moss
Secondary Neutral
Natural
Sand
Dark Complimentary
Timeless
Midnight Rain
Secondary/Complimentary
Bright & healing
Cambridge Blue
Dotted Door Paper Company Color Palette
Brand Personality
Whimsical. Timeless. Effortless. Soft. Inviting.
Whimsical.
Timeless.
Effortless.
Soft.
Inviting.
Work with us
Running a business isn’t easy, but we want this decision to be just that.
I could go on and on about how your brand needs to speak to people, make them remember you, and tell a story that makes them connect to you and your business, so I will. Those connections matter.
Your branding is like the display window to a store, makes people look and turn, and hopefully, enter the store to buy the goods. Good branding needs to make people notice.
Cohesive. Strategic. Bold. Let’s do this.
