Nakey: A Confident & Bold Sugar Scrub Company
They wanted heavy illustrations for this brand. Any new scents will all be drawn in same style for cohesive branding.
Clean but playful, and incorporating curves to maintain that femininity. Went with a hand lettered font to bring a sense of fun and personality.
Nakey is a sugar scrub company that got a full brand identity to reflect its fun, bold, feminine, and bright personality. The company wanted to create a visual identity that attracts customers who appreciate playful, vibrant, and high quality self-care products.
Though currently focusing on sugar scrubs, Nakey plans to expand its range to other bath and body products in the future.The rebrand should ensure flexibility for future product lines while emphasizing core values.
They really wanted to highlight femininity in a playful and powerful way. The company wanted it to be bright, vibrant, and bold.
Full Branding Suite
Illustrations
Collateral
Packaging Design
Ivory
Main neutral
Light, clean, and fresh
Misty Rose
Light neutral
Sweet & feminine
Hessonite
Main Accent
Strong & earthy
Celeste
Secondary/Complimentary
Bright & healing
Deep Ocean
Complimentary
Bright
Lilac
Secondary/Complimentary
Lux & feminine
Mandarin
Complimentary
Confident & bold
Sunglow
Complimentary
Happy & bright
Rose Red
Complimentary
Playful
Ash Wood
Secondary Neutral
Natural
Thistle
Secondary/Complimentary
Trusting & fun
Jasmine
Secondary/Complimentary
Joyful
Main neutral
Light, clean, and fresh
Ivory
Complimentary
Bright & healing
Celeste
Secondary/Complimentary
Trusting & fun
Thistle
Main Accent
Strong & earthy
Hessonite
Secondary/Complimentary
Lux & feminine
Lilac
Complimentary
Playful
Rose Red
Complimentary
Happy & bright
Sunglow
Complimentary
Confident & bold
Mandarin
Secondary Neutral
Natural
Ash Wood
Light neutral
Sweet & feminine
Misty Rose
Complimentary
Bright
Deep Ocean
Secondary/Complimentary
Joyful
Jasmine
Nakey Color Palette
Brand Personality
Fun. Confident. Feminine. Vibrant. Approachable Luxury.
Fun.
Confident.
Feminine.
Vibrant.
Approachable Luxury.
Work with us
Running a business isn’t easy, but we want this decision to be just that.
I could go on and on about how your brand needs to speak to people, make them remember you, and tell a story that makes them connect to you and your business, so I will. Those connections matter.
Your branding is like the display window to a store, makes people look and turn, and hopefully, enter the store to buy the goods. Good branding needs to make people notice.
Cohesive. Strategic. Bold. Let’s do this.
