We chose a rounded, playful font that matches the lighthearted brand personality. It was curved to give it movement referencing a yoga pose.
Inside the p, we chose to make it look like a paw. We wanted to add a playful reference to the puppies the yoga studio incorporates into its sessions.
Time to Paws is a yoga studio that uniquely incorporates puppies into its sessions, creating a playful and relaxing atmosphere.
The brand aims to be fun, bright, and inviting, and encourages clients to embrace the joys of movement while interacting with adorable puppies. The studio seeks to attract yoga enthusiasts, dog lovers, and those looking for a delightful, stress-free experience.
They wanted the brand to evoke feelings of happiness, warmth, and relaxation, where clients can unwind both physically and emotionally in a bright and lively environment.
The goal was to make the brand feel fun and lively so that it highlights the unique fusion of yoga and puppy interaction while appealing to a broad audience looking for a joyful wellness experience.
Main Accent
Playful
Dark neutral
Grounding & earthy
Main Accent
Trustworthy
Complimentary
Bright & healing
Complimentary
Calm
Secondary/Complimentary
Joyful & friendly
Neutral
Clean & goodness
Complimentary
Friendly & tranquil
Main Accent
Playful
Wisteria
Dark neutral
Grounding & earthy
Dobermann
Neutral
Clean & goodness
Alabaster
Secondary/Complimentary
Joyful & friendly
Labrador
Complimentary
Bright & healing
Sunshine
Main Accent
Trustworthy
Marian Blue
Complimentary
Calm
Rose Quartz
Complimentary
Friendly & tranquil
Amethyst
I could go on and on about how your brand needs to speak to people, make them remember you, and tell a story that makes them connect to you and your business, so I will. Those connections matter.
Your branding is like the display window to a store, makes people look and turn, and hopefully, enter the store to buy the goods. Good branding needs to make people notice.
Cohesive. Strategic. Bold. Let’s do this.